OrbitSoft Technologies

We are seeking an experienced and data-driven Digital Marketing Manager to lead our online marketing initiatives. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to enhance brand awareness, drive website traffic, and generate qualified leads. This role requires a strategic thinker with a deep understanding of the digital landscape and a proven ability to translate business goals into effective marketing strategies. You will work closely with sales, product, and creative teams to ensure cohesive and impactful campaigns. Skills: Search Engine Optimization (SEO), Search Engine Marketing (SEM) & PPC, Content Marketing Strategy & Execution, Social Media Marketing (Organic & Paid), Email Marketing & Automation, Google Analytics & Data Analysis, CRM Platforms (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., HubSpot, Marketo), A/B Testing & Conversion Rate Optimization (CRO), Copywriting & Editing, Project Management, Communication & Presentation Skills, Strategic Thinking, Lead Generation Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field., 5+ years of progressive experience in digital marketing, with a focus on strategy and execution., Proven track record of successfully planning, executing, and optimizing digital marketing campaigns that drive measurable results., Expertise in Google Analytics, Google Ads, and other relevant analytics and advertising platforms., Strong understanding of current online marketing concepts, strategy, and best practices., Experience with marketing automation and CRM software., Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions., Exceptional written and verbal communication skills, with keen attention to detail., Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment., Certifications in Google Ads, Google Analytics, or HubSpot are a significant plus.