Finova Pay Solutions Pvt Ltd

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and lead generation. You will work across various digital channels, analyzing performance and optimizing strategies to achieve measurable ROI. If you're passionate about digital trends, possess a creative mindset, and have a proven track record of success in the digital marketing landscape, we encourage you to apply.

Skills:
SEO (Search Engine Optimization), SEM (Search Engine Marketing) & PPC, Content Marketing & Strategy, Social Media Marketing (organic & paid), Email Marketing & Automation, Website Analytics (e.g., Google Analytics), CRM Software (e.g., HubSpot, Salesforce Marketing Cloud), Campaign Management, A/B Testing & Optimization, Copywriting & Editing, Data Analysis & Reporting, Project Management, Communication & Collaboration, Creativity & Innovation

Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field., 3-5 years of proven experience in a digital marketing role, preferably in a fast-paced environment., Demonstrable expertise with SEO/SEM best practices and tools., Experience managing successful social media campaigns across platforms (e.g., LinkedIn, Facebook, Instagram, X)., Proficiency in Google Ads and Google Analytics; relevant certifications are a significant plus., Strong understanding of email marketing platforms and lead nurturing strategies., Excellent written and verbal communication skills., Ability to analyze data, interpret results, and make data-driven recommendations., Proven ability to manage multiple projects simultaneously and meet deadlines., A portfolio showcasing successful digital marketing campaigns or initiatives is highly desirable.